THE BING LEGACY GROUP
Our Story
Bing Worthington, a larger-than-life figure, leaves behind an extraordinary legacy of innovation, collaboration, and creativity within the music industry. Throughout his extensive career, Bing Worthington worked closely with his brother, Snoop Dogg, serving in various roles from merchandise manager to assistant tour manager, eventually becoming tour manager.
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As President of Doggystyle Merchandising, Bing orchestrated a highly successful rebranding initiative and international licensing efforts, establishing partnerships with major retailers such as H&M, Primark, and various national chains and boutique shops across the UK and Europe. During the summer of 2023, Bing embarked on the massive High School Reunion tour alongside Snoop Dogg, showcasing his exceptional work ethic and unwavering commitment to his brother's success.
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At the time of his passing, Bing Worthington was actively involved in numerous ventures and partnerships. He was deeply committed to launching a television network, developing an international podcast with his brothers, creating a fan-centric app, establishing a record label, launching a sports agency and hotel brand, as well as various film and television projects.
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Bing's business partners of nearly two decades honor his memory by carrying forward his remarkable legacy and bringing his visions to fruition while staying true to his values and vision.
Brands, artists, and technology partners interested in collaborating with the Bing Legacy Group team are encouraged to reach out to contact@snooperfans.com to explore partnership and business opportunities, ensuring that Bing's impact continues to be felt throughout the industry.
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